Given Only the URL, Can We Identify the Topic?

June 14th, 2010

Given just the URL of a website, is it possible to identify the website’s topic?  And if so, why use this method?

Certainly you can identify a web page  by its content.  You can use the actual text or hypertext or incoming/outgoing links or a combination of all these and others.  So if we follow the old adage: “If it aint broke, don’t fix it,” why would we want to use URL classification?

URL identification is the preferred classification when speed is a critical issue or when you want to alter website content before it is downloaded if it is of a questionable nature.  It also helps when website images can’t be seen for content analysis.  There are also several other reasons – depending on your needs.

URL classification is a great tool and will become more widely used in the future.